Product Marketing

2022-2024 Adobe Creative Cloud Product Campaigns

Client: Adobe
Brief: Bring AI features to market for Firefly, Express, and Creative Cloud.
Role: Content Lead. Leadership, market research, content strategy, community engagement, content production, campaign analytics, cross-team collaboration.

The Challenge: Constant ambiguity in feature roadmap, AI market, and product positioning.
The Solve: Focus on real-world use cases. Show creators creating. Refine process to produce world-class marketing communications in real-time.

The Result: Record numbers for engagement, feature adoption, and new-user acquisition.

“Adobe achieved record revenue of $5.31 billion driven by strong growth across Creative Cloud, Document Cloud and Experience Cloud. Our highly differentiated approach to AI and innovative product delivery are attracting an expanding universe of customers and providing more value to existing users.”
- Shantanu Narayen, Adobe CEO

2019 Air Jordan XXXIV Product Launch

Client: Nike Jordan Brand Global Digital
Brief: Launch latest iteration of Air Jordan signature basketball sneaker.
Role: Lead Editorial Producer. GTM Strategy, campaign development, editorial strategy, creative production, eCommerce launch, analytics.

The Challenge: New signature performance models from Jordan Brand have been consistently outperformed by market competitors for years.
The Solve: Highlight groundbreaking new Nike tech through stories told by the new class of superstar Jordan family athletes.

The Result: Improved segment sales by 10% YoY over product lifecycle. More importantly, a new generation of athletes reestablished Jordan signature models as leading choices for NBA athletes.