Air Jordan 11 'Concord' Product Release

Air Jordan 11 'Concord'

Nike Jordan Brand, December 2018
Product Marketing, Digital Design, Production

Client: Nike Jordan Brand, Global Digital
Role: Lead Digital Producer

A shoe that means so much to so many...We helped the Jumpman drop the holiest of grails in 2018 in what was Nike's largest product release to date. We designed a Nike.com takeover, a glitched out Jordan.com homepage, socials & editorials with all the athletes and influencers, immersive experiential activations...Everything all at once across all channels all over the world. A breathtaking campaign of exponential proportions.