Editorial Production

AIR Blog Case Study

Client: Nike Jordan Brand
Brief: Oversee editorial marketing production, creative development, and publication.
Role: Editorial Lead

The Challenge: The Jordan Brand held an adversarial relationship with the blogs and social accounts that leaked product info and brand secrets.
The Solve: Build an editorial platform worthy of owning the conversation. Amplify voices from the community. Tell the deepest stories through the most innovative digital experiences. Work with international teams to extend the content to every fan on earth.

The Result: The AIR platform generated more than $500M in direct sales and influenced more than $1.5B per year. Overall brand engagement, including social and memberships initiatives, improved by more than 50%.

Client: Defense Media Group
Brief: Local MLS coverage for overseas US military personnel.
Role: Photographer, Writer

Adobe Stock Case Study

Client: Adobe
Brief: Coordinate global campaigns, organic social, and video content to improve user retention and acquisition.
Role: Lead Producer

The Challenge: Improve user engagement and retention while highlighting new AI features and multi-asset campaigns to increase new user acquisition.
The Solve: Keep the conversation active by harvesting real-world stories from the user community for the Make It Happen series. Highlight the unique depth of quality of Adobe assets against market competitors.

The Result: New user acquisition improved by 5% while existing user engagement with service increased by 11% following integrated campaigns.